FILM CRAFT - INTERNATIONAL

This Is Not A Soft Drink - IRN-BRU
Soft Drink

Gold

Title:	This Is Not A Soft Drink
Brand:	IRN-BRU
Product:	Soft Drink
Production Company:	LoveSong
Entrant Company:	Lucky Generals United Kingdom
Director:	Elliott Power
Agency:	Lucky Generals
Editor:	The Quarry
Client:	AG Barr
Production Company Producer:	Rachael Donson
Creative Director:	Danny Hunt
Copywriter:	Gareth Morgan
Other:	Lucky Generals
Notes:	How do you maintain love for an iconic Scottish brand and grow its popularity in England and Wales? How do you honour 125 years of heritage in a way that resonates today? This was our challenge on IRN-BRU. Our answer was to street cast a lead who could deliver a monologue that was both raw and rousing. The shop in which he delivers this speech was meticulously curated to feel immediately familiar, and the grade deliberately invoked a sense of nostalgia that resonated with long-term BRU fans and those new to the brand. This film truly brought IRN-BRU to life.