FILM CRAFT - INTERNATIONAL
Use of Humour (2026)
2026
FILM CRAFT
- INTERNATIONAL
(Use of Humour)
This Is Not A Soft Drink - IRN-BRU
Soft Drink
Silver
| Title: | This Is Not A Soft Drink |
|---|---|
| Brand: | IRN-BRU |
| Product: | Soft Drink |
| Production Company: | LoveSong |
| Entrant Company: | Lucky Generals United Kingdom |
| Director: | Elliott Power |
| Agency: | Lucky Generals |
| Editor: | The Quarry |
| Client: | AG Barr |
| Production Company Producer: | Rachael Donson |
| Creative Director: | Danny Hunt |
| Copywriter: | Gareth Morgan |
| Other: | Lucky Generals |
| Notes: | How do you maintain love for an iconic Scottish brand and grow its popularity in England and Wales? How do you honour 125 years of heritage in a way that resonates today? This was our challenge on IRN-BRU. Our answer was to film a street cast Glaswegian lad taking issue with the idea that IRN-BRU is a soft drink. His declaration that the drink is a symbol of maverick bravery is impassioned, raw and rousing. It’s a shop-stopping monologue that reintroduces an iconic slogan in a way that’s increased sales across the UK. |
JPG
MP4
1m:00s
