2026
RADIO CRAFT
- INTERNATIONAL
(Writing)
Teas and Cs - Yorkshire Tea
Tea
Silver
|
Title:
|
Teas and Cs |
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Brand:
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Yorkshire Tea |
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Product:
|
Tea |
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Entrant Company:
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Lucky Generals United Kingdom |
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Agency:
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Lucky Generals |
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Agency Producer:
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Phoebe Gussin |
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Agency Network:
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Omnicom |
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Client:
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Bettys and Taylors of Harrogate |
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Creative Director:
|
Nick Bird |
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Copywriter:
|
Lee Smith |
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Sound Engineer:
|
No8 |
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Creatives:
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Nick Bird and Lee Smith |
| Music: |
Yellow Boat |
| Notes: |
Yorkshire Tea is the brand that does ‘everything proper’. It’s the northern way of saying things are done the right way. Radio ads are full of tropes. One of the most notable is the infamous long-winded legal T&Cs at the end of an ad. So, as the self-appointed guardians of properness, we decided to show the nation how they should be done. By leaning into what people already love about Yorkshire Tea: straight-talking honesty, warmth, and a no-nonsense approach, we gave the T&Cs a ‘proper’ makeover! |
