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Title:
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Made to be enjoyed, not endured |
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Brand:
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Cadbury Bournville |
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Product:
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Bournville |
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Production Company:
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Outsider |
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Entrant Company:
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VCCP United Kingdom |
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Director:
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Harold Einstein |
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Agency:
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VCCP |
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Editor:
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Dave Anderson and Drew Lang, Arcade |
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Agency Producer:
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David Vass, Girl & Bear |
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Client:
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Mondelēz International |
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Post Production Company:
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Selected Works |
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Production Company Producer:
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Alex Fitzgerald and Angie Broomfield |
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Creative Director:
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Simon Connor |
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Copywriter:
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Alice Goodrich & Lara Baxter |
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Sound Engineer:
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Emily Vizard, Girl & Bear |
| Account Director: |
Bella Johnston & Rosie Troen |
| Account Manager: |
Ella Wright |
| Other: |
Tom Lee, VCCP, Additional Creative |
| Other: |
Clients: Elise Burditt, Senior Director & Michael Moore, Marketing Manager & Maria Jackson, Brand Manager |
| Other: |
Chief Creative Officers, VCCP: Chris Birch & Jonny Parker |
| Other: |
Planners, VCCP: Gethin James, Group Planning Director & Charlotte O’Brien, Senior Planner |
| Other: |
VCCP: David Boscawen, Vice Chairman & Matt Smith, Managing Partner |
| Other: |
Outsider: Richard Packer, Executive Producer & Michael Kanter, US Producer & Joseph Taussig, Producer & Patrick Lumb, Production Designer & Alex Day, Stylist |
| Other: |
Arcade: Sila Soyer, Managing Director & Ellen Lavery, Senior Producer |
| Other: |
Company3: Tim Masick, Colourist & Alexandra P. Garcia Ortiz, Colour Producer & Morgan Coyle-Howard, Associate Colour Producer |
| Other: |
Selected Works: Alex Fitzgerald, Executive Producer & Angie Broomfield, Producer |
| Other: |
Factory Studios: Olivia Endersby, Audio Producer |
| Other: |
Girl&Bear: Oona Webster Jones, Agency TV Production Assistant & Georgina Ehmcke, Senior Integrated Creative Producer & Jonathan Harper, Design Director & Nick Norman, Assistant Artlab Manager & Yasmine Moridi, Resource Manager & Thomas James, Social Editor |
| Sound Studio: |
Factory Studios |
| Notes: |
Bournville, the chocolate not the town, was created in 1908 as a simple, straightforward dark chocolate made to be enjoyed. Since then, the category has become increasingly pretentious, dominated by aficionados debating provenance and cocoa percentages. The campaign film follows an escalating game of one-upmanship between two dark chocolate connoisseurs, while a Bournville fan quietly enjoys their bar, entirely unimpressed. It repositions Bournville as the antidote to pretension, smooth dark chocolate made to be enjoyed, not endured. |
JPG
