2026
ADVERTISING FILM
- INTERNATIONAL
(Programme Sponsorship - Idents)
Kwik Fit BTCC Idents - Kwik Fit
Silver
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Title:
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Kwik Fit BTCC Idents |
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Brand:
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Kwik Fit |
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Production Company:
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Girl&Bear |
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Entrant Company:
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VCCP United Kingdom |
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Director:
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Simon Levene |
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Agency:
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VCCP |
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Editor:
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Mark Edinoff |
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Client:
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Kwik Fit |
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Post Production Company:
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ELMNTL |
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Creative Director:
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Dipesh Mistry & Drew Haselhurst |
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Sound Engineer:
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Harry Butcher |
| Account Director: |
Joe Humphries |
| Account Executive: |
Fiona Kapiti |
| Account Manager: |
Grace Munro |
| Other: |
PLANNER: Harry Neale |
| Other: |
Girl & Bear TV PRODUCER: Jimmy Watson CREATIVE PRODUCER: Eleanor Hardy |
| Other: |
ELMNTL POST PRODUCER: Katie Gillard |
| Other: |
COLOURIST: Felipe Szulc |
| Other: |
PHOTOGRAPHER: Ed Roe |
| Other: |
CREATIVE TEAM - Ed Rees & Kat Lwahas |
| Other: |
CHIEF CREATIVE OFFICER: Mark Orbine |
| Sound Studio: |
Runamok |
| Notes: |
Let’s be frank - idents aren’t exactly the sexiest advertising. Usually reserved for shouting the brand name with the logo prominently on screen for as long as possible or leaning on obvious puns to forcibly create a contextual connection between the property and sponsor, they are often a wasted 5-10 seconds that are easy to ignore. With new idents needed for the much loved British Touring Car Championships, Kwik Fit wanted to change that. Rather than fall into the usual ident trap or take the obvious route (which we have been guilty of previously) we leant into our well established sponsorship and understanding of BTCC and their fans as well as our latest advertising ‘creative vehicle’ to put our own humorous twist on memorable, recognisable moments of the racing series. We spoke to fans in a way that showed we understood what they loved most about BTCC and further established our own distinctive brand personality. Not a bad way to use idents if you ask us… |
JPG
