ADVERTISING FILM - INTERNATIONAL
Fashion, Clothing, Footwear & Accessories (2026)
2026
ADVERTISING FILM
- INTERNATIONAL
(Fashion, Clothing, Footwear & Accessories)
Forever Suede - PUMA
PUMA Suede ’94
Bronze
| Title: | Forever Suede |
|---|---|
| Brand: | PUMA |
| Product: | PUMA Suede ’94 |
| Production Company: | Freenjoy |
| Entrant Company: | Freenjoy United States |
| Director: | A$AP Rocky & Joscha Mayer |
| Agency: | AWGE |
| Editor: | Taylor Tracy Walsh |
| Agency Producer: | Lindsey Oh |
| Client: | PUMA |
| Production Company Producer: | Nathan Scherrer, Tara Sheree |
| Creative Director: | AWGE |
| Art Director: | Laure Girardeau and Antoine Rivière |
| Casting: | Kyra Sophie |
| Graphics: | John Hassen |
| Other: | Post Producer: Gabe Mouritzan |
| Notes: | "Forever Suede" combines live action performances with miniature stop motion environments created (almost) exclusively out of paper. During the newspaper sequence, each frame of the live action performance was individually cut out of paper and stop motion animated. For the Puma eye shot, each finished frame was printed and shot with a macro lens to create an end result that is similar to a "film out", except with ink pigments instead of silver halide crystals. These stylistic choices, together with moments like the on-screen location and costume transition, the reveal of the unaltered green screen studio at the end and the deliberate retention of some of the imperfections of the paper miniatures, all serve the overarching goal of giving the viewer a "tactile" and proudly "human-made" film experience. |
JPEG
MP4
1m:59s
