MUSIC & SOUND CRAFT - INTERNATIONAL
Licensed Music - SYNC (2026)
2026
MUSIC & SOUND CRAFT
- INTERNATIONAL
(Licensed Music - SYNC)
'Teen Phones' - EE
Safer Sims
Silver
| Title: | 'Teen Phones' |
|---|---|
| Brand: | EE |
| Product: | Safer Sims |
| Entrant Company: | Wake The Town United Kingdom |
| Agency: | Saatchi & Saatchi |
| Agency Network: | Publicis Groupe |
| Creative Director: | Nick Bygraves |
| Sound Designer: | Factory Studios |
| Music Supervisor: | Maiken Silverup |
| Creatives: | Rory Peyton-Jones, Elliot Lee |
| Music: | Wake The Town |
| Notes: | Olive's "You're Not Alone" is the emotional backbone of EE's Safer SIMs – "First Day" campaign. Rather than being used as a nostalgic hit, the track is recontextualised to reinforce the advert's message that teenagers shouldn't have to navigate the online world unsupported. The music is used not simply for recognition but as a storytelling device. It provides emotional reassurance, amplifies the parents' perspective, and reinforces EE's positioning of Safer SIMs as a practical way to help families navigate a child's first smartphone safely. |
JPG
MP4
1m:00s
