2026 FILM CRAFT - ANIMATION / CGI / VFX - INTERNATIONAL
(Postproduction CGI/Visual Effects)

Backyard Legends - Adidas
Adidas Apparel

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Backyard Legends - Adidas - Adidas Apparel

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Title: Backyard Legends
Brand: Adidas
Product: Adidas Apparel
Production Company: Smuggler
Entrant Company: Untold Studios United Kingdom
Director: Mark Molloy
Agency: 180/ LOLA USA
Editor: Rich Orrick
Agency Producer: Alexis Galmin
Client: Adidas
Post Production Company: Untold Studios
Production Company Producer: Lucy Banks
Creative Director: Tom Raynor
Art Director: Alexa Aguilar, Catherine Soulé
Sound Engineer: Sam Ashwell & Jake Ashwell
Yes: We’ve built proprietary AI toolsets for VFX production, designed to amplify our artists’ creativity and output.

VEIL is a physically accurate facial replication and simulation model, enabling artists to move faster and achieve results once thought impossible in high-end VFX.

For this project, VEIL was used to recreate the early-2000s facial likenesses of three football icons. Bespoke models were trained using researched archive footage, while matched body doubles were cast and filmed on set. AI was used specifically for facial replication; it did not generate the performances, action or creative direction.

The performances remained 100% driven by the body doubles and the director’s decisions on set, including movement, personality, mannerisms and football-playing styles. VEIL enabled artists to apply the facial transformation with greater speed and accuracy, with final results developed and refined by VFX artists.

All AI tools were operated in-house on isolated infrastructure, without public AI systems or shared services.
Account Manager: Brittany Pierce, Chris Smith
Animation: Jack Harris
Music: 750mph
Sound Studio: 750mph
Backyard Legends - Adidas Apparel - Adidas JPEG
Backyard Legends - Adidas Apparel - Adidas MP4 5m:05s
Backyard Legends - Adidas Apparel - Adidas MP4 1m:25s
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