2026
ADVERTISING FILM
- IRELAND
(Best Sport Event Themed Commercial)
Highlights Hijack - Lidl
Bronze
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Title:
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Highlights Hijack |
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Brand:
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Lidl |
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Production Company:
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Folk VML |
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Entrant Company:
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Folk VML Ireland |
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Agency:
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Folk VML |
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Editor:
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Folk VML |
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Agency Producer:
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Eric Brindley |
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Agency Network:
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VML |
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Client:
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Lidl |
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Post Production Company:
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Folk VML |
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Production Company Producer:
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Eric Brindley |
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Creative Director:
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Karl Waters / Jonathon Cullen |
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Copywriter:
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Lisa O'Hanlon |
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Art Director:
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Orla Byrne |
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Sound Engineer:
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Shane O'Toole |
| Yes: |
An AI voiceover was used in the case study film. This was created by the agency, using the voice of an agency employee. AI was also used to upscale the quality of the video interview footage. |
| Account Director: |
Zoe Scraggs |
| Account Executive: |
Chiara O' Mahony |
| Account Manager: |
Ciara Ní Dhonnacha |
| Animation: |
Folk VML |
| Other: |
Designer: Diogo Dias |
| Sound Studio: |
Gorilla |
| Notes: |
Ladies Gaelic Football has a visibility problem, lacking the profile and media coverage of the men’s game. Lidl Ireland, the sport’s main sponsor, created the ‘Highlights Hijack’ to give the game the audience it truly deserves. For one month, Lidl Ireland hijacked a variety of media channels - from their own TVC spots to cinema and social media - interrupting them with incredible LGFA highlights to bring this sporting greatness to a whole new audience, in a whole new way. |
MP4
2m:06s
