2026 FILM CRAFT - INTERNATIONAL
(Cinematography)

Dress Yourself - Simons

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Title: Dress Yourself
Brand: Simons
Production Company: Scouts Honour
Entrant Company: Scouts Honour Canada
Director: Mark Zibert
Agency: Scouts Honour
Editor: Graham Chisholm
Client: Simons
Post Production Company: Nimiopere
Production Company Producer: Simon Dragland, Rita Popielak
Creative Director: Mark Zibert
Copywriter: Thomas Dagg
Art Director: Tricia Zaremba
Sound Engineer: Jacob Brody
Casting: Kamikaze Casting
Music: We Are Walker
Other: Moonlighting Commercials
Sound Studio: We Are Walker
Notes: Simons is Canada's oldest family-owned business, with the first retail store opening in 1840. It was also more of a regional retailer in Quebec until relatively recently when Simons expanded into other provinces and opened flagship retail stores in Toronto and Vancouver, becoming a much more visible and important retailer in the Canadian landscape while other cornerstone brands have receded in the retail market.

Marking the opening of Simons’ newest location at Toronto’s Eatons Centre (the fourth in Ontario and 19th across Canada), the retailer looked to launch a striking new campaign that truly embodied the Simons brand, bring brand awareness and separate itself from more generic retailers.
Dress Yourself - - Simons JPG
Dress Yourself - - Simons MP4 2m:33s
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