ADVERTISING FILM - IRELAND
Public Awareness & Political Party (2026)
2026
ADVERTISING FILM
- IRELAND
(Public Awareness & Political Party)
Take 2 - Road Safety Authority
Road Safety
Bronze
| Title: | Take 2 |
|---|---|
| Brand: | Road Safety Authority |
| Product: | Road Safety |
| Production Company: | Antidote Films |
| Entrant Company: | Forsman & Bodenfors Ireland |
| Director: | Chris Balmond |
| Agency: | Forsman & Bodenfors |
| Editor: | Tim Hardy |
| Agency Producer: | Brian Daly |
| Agency Network: | Stagwell |
| Client: | Road Safety Authority |
| Post Production Company: | Free Folk |
| Production Company Producer: | Andrew Freedman |
| Creative Director: | Damian Hanley |
| Copywriter: | Robert McBride |
| Art Director: | Kevin McKay |
| Account Director: | Sinéad Boyle |
| Account Manager: | Stephanie Urban |
| Casting: | Shauna Griffith |
| Music: | James Radford |
| Other: | Planning Director - Madhumita Chandrasekaran |
| Other: | Location Manager - Donnacha Brady |
| Other: | Stunt Coordinator - Brendan Condren |
| Other: | Production Designer - Joe Fallover |
| Other: | 1st AD - Julian Higgs |
| Other: | Post Production Supervisor - Jen Connolly |
| Other: | Gaffer - Stephen McCarthy |
| Other: | Stylist - Sarah Flanagan |
| Other: | Colourist - Duncan Russell |
| Other: | Grip - Jimmy Gillen |
| Other: | Producer - Paula Stewart |
| Other: | Sound Recordist - Sound Speed |
| Other: | Production Coordinator - Kate Gurren |
| Other: | Hair & Makeup Artist - Julie Caulfield |
| Sound Studio: | Blast Audio |
| Notes: | Called “Take 2,” the campaign urges motorists to take a second look for motorcyclists before moving out from a T-junction. The campaign is informed by RSA collision data, research with road users and extensive consultation with motorcycle safety specialists. Between 2021 and 2025, 954 motorcyclists, including pillion passengers, were seriously injured in road traffic collisions. Of these injuries, 38% occurred at junctions and 66% involved more than one vehicle. Using the visual language of a film set, “Take 2” demonstrates how a small pause and a second look can lead to a very different outcome |
JPEG
MP4
40s
