ADVERTISING FILM - INTERNATIONAL
Best Festive Themed Commercial (2026)
2026
ADVERTISING FILM
- INTERNATIONAL
(Best Festive Themed Commercial)
The Perfect Gift - Waitrose
Gold
| Title: | The Perfect Gift |
|---|---|
| Brand: | Waitrose |
| Production Company: | Biscuit Filmworks |
| Entrant Company: | Wonderhood Studios United Kingdom |
| Director: | Molly Manners |
| Agency: | Wonderhood Studios |
| Agency Producer: | Henry Davies, Anu Kogbodoku |
| Client: | Waitrose |
| Post Production Company: | Shift Post, Time Based Arts |
| Creative Director: | Stacey Bird, Jack Croft |
| Copywriter: | Jennifer Ashton, Oliver Short |
| Art Director: | Holly Nash, Alysha Radia |
| Account Director: | Tom Butler |
| Account Executive: | Pericles Brierley |
| Account Manager: | Minna Griffiths, Lizzie Coombes |
| Casting: | Talent Republic |
| Other: | Alex Best |
| Other: | Aidan McClure |
| Other: | Sam Brown |
| Other: | Natasha Johnson |
| Other: | Nick Exford |
| Other: | Nikki Holbrow |
| Other: | Alice Konstam |
| Other: | Stefanie Forbes |
| Other: | Jo Lumb |
| Other: | Katie Hunter |
| Other: | George Alleston |
| Other: | Rosie Hopley |
| Other: | Ella Banks |
| Other: | Jake Parker |
| Other: | David Shepherd |
| Other: | Simon Elvins |
| Other: | Tommy Spitters |
| Other: | Ayano Takase |
| Other: | Josephine Choy |
| Other: | Avi Bamra |
| Sound Studio: | RUNAMOK |
| Notes: | The Perfect Gift wasn’t just another supermarket Christmas ad. We rewrote the rules, creating a Christmas campaign that behaved more like a movie release, which people actively chose to watch, talk about and share. The four-minute festive romcom premiered in primetime, becoming the most-watched programme in its slot and even delaying the ITV News by five minutes. It then extended seamlessly across social, print, cinema and beyond, blurring the line between advertising and entertainment. In doing so, it repositioned Waitrose from a premium supermarket into a true food entertainment brand. Rather than focusing on the usual festive food tropes, we told an immortal love story, using cinematic storytelling and Hollywood casting to remind people that the most meaningful gifts are the ones made with love for the people we love. The result was a campaign that captured the nation’s attention, strengthened Waitrose’s cultural relevance and helped drive a 7% year-on-year increase in sales. It’s the kind of work that didn’t just win Christmas, it changed expectations of what a supermarket Christmas campaign could be. |
JPG
MP4
3m:58s
MP4
1m:59s
