2026
ADVERTISING FILM
- INTERNATIONAL
(Food, Confectionery, Snacks & Cakes & Non - Alcoholic Drink)
Chicken for the Road? - Fridge Raiders
Bronze
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Title:
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Chicken for the Road? |
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Brand:
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Fridge Raiders |
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Production Company:
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Stink |
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Entrant Company:
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Joint United Kingdom |
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Director:
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Traktor |
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Agency:
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Joint |
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Editor:
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Ed Cheeseman |
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Client:
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Fridge Raiders - Pilgrim's |
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Post Production Company:
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Rascal |
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Creative Director:
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Rory Robinson |
| Account Director: |
David Mackin |
| Account Manager: |
Holly Nomafo |
| Other: |
Algy Sharman - CCO |
| Other: |
Client Partner - James Drummond |
| Other: |
Business Director - Lucy Ashworth |
| Other: |
Louisa Fielding - Managing Director |
| Other: |
Creative Director of Design - Jasneel Nagi |
| Other: |
Head of Production - Claudio Gorini |
| Other: |
Planner - Flora Boscawen |
| Other: |
Head of Strategy - Ayla De Moraes |
| Other: |
Marketing and Innovation Director - Chris Doe @ Fridge Raiders |
| Other: |
Head of Brand - Jemisha Solanki @ Fridge Raiders |
| Other: |
Brand Manager - Fernanda Lomonaco @ Fridge Raiders |
| Other: |
Assistant Brand Manager - Brianna Gilmour @ Fridge Raiders Smith |
| Other: |
Edit - Final Cut |
| Other: |
Media - Dentsu |
| Notes: |
'Chicken for the Road' is built on a simple belief: with a bag of Fridge Raiders in hand, you have the stamina to power through whatever life throws at you. Rather than simply showing the product being eaten, it becomes the hero that gives our characters fuel to face whatever situation comes next. By taking an everyday snacking truth and blowing it up into an absurd, cinematic survival adventure, the film gives Fridge Raiders a distinctive role in people's lives: when things get tough, there’s always ‘Chicken for the Road?’ |
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