FILM CRAFT - INTERNATIONAL
Direction - Storytelling (2026)
2026
FILM CRAFT
- INTERNATIONAL
(Direction - Storytelling)
The Perfect Gift - Waitrose
Supermarket
Gold
| Title: | The Perfect Gift |
|---|---|
| Brand: | Waitrose |
| Product: | Supermarket |
| Production Company: | Biscuit Filmworks |
| Entrant Company: | Biscuit Filmworks United Kingdom |
| Director: | Molly Manners |
| Agency: | Wonderhood Studios - London |
| Editor: | Saam Hodivala |
| Agency Producer: | Alice Konstam & Stefanie Forbes |
| Client: | Waitrose |
| Post Production Company: | Time Based Arts |
| Production Company Producer: | Peter Knowles |
| Creative Director: | Stacey Bird & Jack Croft (ECDs) |
| Copywriter: | Jennifer Ashton & Oliver Short |
| Art Director: | Jennifer Ashton & Oliver Short |
| Yes: | YES - AI was used for generating proof of concept images for the treatment. |
| Account Executive: | Pericles Brieley |
| Account Manager: | Minna Griffiths |
| Casting: | Hannah Birkett & Talent Republic |
| Other: | Biscuit Filmworks Founding Partner - Shawn Lacy |
| Other: | Biscuit Filmworks UK Managing Director - Rupert Reynolds-MacLean |
| Other: | Biscuit Filmworks Executive Producer - Hanna Bayatti |
| Other: | Biscuit Filmworks Head of Production - Emily Atterton |
| Other: | Production Manager - Ada Almeida |
| Other: | Production Designer - Fiona Crombie |
| Other: | Costume Designer - Emma Rees |
| Other: | Edit Company - Shift Post |
| Other: | Colourist - Simone Grattarola |
| Other: | VIP Stylist - Leith Clark |
| Other: | VIP Makeup (Keira Knightley) - Georgina Graham |
| Other: | VIP Makeup Sam Coughlan |
| Other: | VIP Hair Stylist - Luke Hersheson |
| Sound Studio: | Runamok |
| Notes: | In Christmas 2025, Waitrose released ‘The Perfect Gift’- starring Keira Knightley and comedian Joe Wilkinson. Rather than creating a traditional supermarket ad, they produced a mini festive romcom where food drives the plot: a supermarket meet-cute leads, falling in love, misunderstandings, reconciliation and a homemade turkey pie that becomes the ultimate gesture of love. By prioritising entertainment over interruption, Waitrose created national conversation and primetime engagement, reinforcing its ‘The Home of food lovers’ positioning and driving both brand and business impact beyond the core campaign. |
JPG
MP4
3m:58s
