2026
AMBIENT/NON-TRADITIONAL & PR
- IRELAND
(PR/Tactical News Story)
The Worst Irish Movie Never Made - EPIC: The Irish Emigration Museum
Silver
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Title:
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The Worst Irish Movie Never Made |
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Brand:
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EPIC: The Irish Emigration Museum |
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Entrant Company:
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The Public House Ireland |
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Agency:
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The Public House |
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Creative Director:
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Sam Caren |
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Copywriter:
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Paddy Dunne |
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Art Director:
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Paul Kinsella |
| Account Director: |
Terri Turner |
| Account Executive: |
Neelanjan Sengupta |
| Image Manipulation: |
Snollygoster Productions |
| Photographer: |
Rich Davenport |
| Other: |
Executive Creative Director: Rob Maguire |
| Other: |
Managing Director: Kerrie Sweeney |
| Other: |
Head of Design: Eimear O’Sullivan |
| Other: |
Head of Strategy: Sarah Walsh |
| Other: |
Senior Designer: Trevor Nolan |
| Other: |
Designer: Molly Devlin |
| Other: |
Designer: Kevin Hughes |
| Other: |
Agency Producer: Karen Ronaldson |
| Other: |
Sound: Scimitar |
| Notes: |
'Dear Erin', THE WORST IRISH MOVIE NEVER MADE used a fake Hollywood trailer and movie marketing campaign to expose outdated Hollywood clichés about Irishness, driving thousands of conversations online, and earning recognition on global platforms like The Guardian and The Times, as well as local platforms like Joe.ie, turned passive stereotype recognition into an active invitation to discover the true meaning of Irishness at EPIC The Irish Emigration Museum. |
JPG
JPG
MP4
2m:17s
