INTEGRATED - A.International Integrated Campaign (1.Best campaign using 3 or more media formats)

HeroSmiths - Aspirin - Bayer JPG
HeroSmiths - Aspirin - Bayer MP4 1m:47s
HeroSmiths - Aspirin - Bayer MP4 32s

HeroSmiths - Bayer

HeroSmiths - Bayer - Aspirin


Title of entry: HeroSmiths
Name of brand being promoted: Bayer
Name of product being promoted: Aspirin
Clients name: Laurie Hekmat
Agency Network: BBDO Worldwide
Entrant Company: Energy BBDO, United States
Creative Director: Josh Gross, Pedro Pérez
Copywriter: Alejandro Juli
Art Director: Agustin Ballerio, Fernando Passos, Chris Cavalieri
Director: David Garcia
Production Company: Maverick NYC
Account Director: David Goring-Morris, Katie Clow, Trish von Rein
Agency Producer: Brian Cooper, Jeff Drooger, Elena Robinson, Daniel Kuypers, Nick Maker
Other: Account Executive: Kristen Schumacker
Other: Associate Creative Director: Agustin Ballerio, Alejandro Juli, Fernando Passos
Other: Chief Creative Officer: Andrés Ordóñez
Other: Digital Agency: iCrossing
Other: Editorial Company: Flare (Chicago)
Other: Executive Creative Director: Alistair Robertson
Other: Head of Integrated Production: Rowley Samuel
Other: Lead Designer: Hung Vinh
Other: Media Agency: MediaCom
Other: Planning: Catrina McAuliffe, Brian Stout, Jesse Unger
Other: Project Manager: Gabrielle Granados