IMMERSIVE - IRISH
AR / VR / Experiential (2019)
IMMERSIVE - IRISH (AR / VR / Experiential)
Ed Sheeran No. 6 Launch - Ed Sheeran
Tactile Immersive Installation
|Title:||Ed Sheeran No. 6 Launch|
|Product:||Tactile Immersive Installation|
|Entrant Company:||Algorithm Ireland|
|Client:||Warner Music Ireland|
|Description:||To celebrate the launch of Ed Sheeran’s latest collaborative album, Algorithm created a tactile, immersive installation which blended Ed's unique visual style with the lyric videos from each of the album's songs.
The large scale multitouch system was developed and tested in-house and can turn any surface into a touch screen or touchpad. This combined with the generative graphics and lyric videos allowed the audience to engage with the music like never before.
|URL 1 (optional):||https://drive.google.com/file/d/1Ubvm31NeOJyQQnUhvN2ATvLqEqBofldK/view?usp=sharing|
|URL 2 (optional):||https://www.instagram.com/p/B0ER4x5jNFO/|