2020
MUSIC & SOUND CRAFT
- INTERNATIONAL
(Best Use of Licensed Music - SYNC)
The Book of Dreams - Argos
Argos
Bronze
|
Title:
|
The Book of Dreams |
|
Brand:
|
Argos |
|
Product:
|
Argos |
|
Entrant Company:
|
Grand Central Recording Studios |
|
Client:
|
Argos |
| Creative Director: |
Danny Hunt |
| Copywriter: |
Ludo Thomas |
| Sound Design: |
Munzie Thind |
| Sound Studio: |
Grand Central Recording Studios |
| Sound Engineer: |
Munzie Thind |
| Agency Producer: |
Alfie Glover-Short |
| Art Director: |
Arthur Harry |
| Music: |
Simple Minds ‘Don’t You Forget About Me' |
| Other: |
Agency Senior Producer: Andy Roberts |
| Other: |
ECDs: Yan Elliott / Micky Tudor |
| Other: |
Production Company: Stink Films |
| Other: |
Director: Traktor |
| Other: |
Production Company Producer: Traktor/Richard Ulfvengren |
| Other: |
Editor: Ryan Beck at Final Cut |
| Other: |
Post Production: MPC |
| Notes: |
To mark the start of Christmas, Argos’ iconic catalogue was placed at the centre of its festive campaign, championing a toy drum kit and indulging the dreams of a father and daughter. The choice of music track was essential. There had to be drums but also an emotional arc that would end on a high. Simple Minds’ Don’t You (Forget About Me) was the answer - a track that a father would fantasise about but cool enough for the daughter to fall in love with and keep it with her for life. |
JPG
MOV
2m:46s
