MUSIC & SOUND CRAFT - INTERNATIONAL (Best Use of Licensed Music - SYNC)

The Book of Dreams - Argos - Argos JPG
The Book of Dreams - Argos - Argos MOV 2m:46s

The Book of Dreams - Argos
Argos

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The Book of Dreams - Argos - Argos

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Title: The Book of Dreams
Brand: Argos
Product: Argos
Entrant Company: Grand Central Recording Studios
Client: Argos
Creative Director: Danny Hunt
Copywriter: Ludo Thomas
Sound Design: Munzie Thind
Sound Studio: Grand Central Recording Studios
Sound Engineer: Munzie Thind
Agency Producer: Alfie Glover-Short
Art Director: Arthur Harry
Music: Simple Minds ‘Don’t You Forget About Me'
Other: Agency Senior Producer: Andy Roberts
Other: ECDs: Yan Elliott / Micky Tudor
Other: Production Company: Stink Films
Other: Director: Traktor
Other: Production Company Producer: Traktor/Richard Ulfvengren
Other: Editor: Ryan Beck at Final Cut
Other: Post Production: MPC
Notes: To mark the start of Christmas, Argos’ iconic catalogue was placed at the centre of its festive campaign, championing a toy drum kit and indulging the dreams of a father and daughter. The choice of music track was essential. There had to be drums but also an emotional arc that would end on a high. Simple Minds’ Don’t You (Forget About Me) was the answer - a track that a father would fantasise about but cool enough for the daughter to fall in love with and keep it with her for life.