MUSIC & SOUND CRAFT - INTERNATIONAL
Sound Mixing (2020)
MUSIC & SOUND CRAFT - INTERNATIONAL (Sound Mixing)
The Book of Dreams - Argos
|Title:||The Book of Dreams|
|Entrant Company:||Grand Central Recording Studios|
|Creative Director:||Danny Hunt|
|Sound Design:||Munzie Thind|
|Sound Studio:||Grand Central Recording Studios|
|Sound Engineer:||Munzie Thind|
|Agency Producer:||Alfie Glover-Short|
|Art Director:||Arthur Harry|
|Music:||Simple Minds ‘Don’t You Forget About Me'|
|Other:||Agency Senior Producer: Andy Roberts|
|Other:||ECDs: Yan Elliott / Micky Tudor|
|Other:||Production Company: Stink Films|
|Other:||Production Company Producer: Traktor/Richard Ulfvengren|
|Other:||Editor: Ryan Beck at Final Cut|
|Other:||Post Production: MPC|
|Notes:||To mark the start of Christmas, Argos’ iconic catalogue was placed at the centre of its festive campaign, championing a toy drum kit and indulging the dreams of a father and daughter.
The music track needed to have drums and an emotional arc that would end on a high. Simple Minds’ Don’t You (Forget About Me) was the answer. The sound design needed to work with the drum-heavy track to guide the viewer into the father’s dream world and create the illusion that he was really playing the drums.
To highlight the transition into the dream world, a guitar strum was added to create an element of surprise.
To enhance the realism of the father’s drumming, a longer “drum off” between father and daughter was also required. This was challenging as the middle 8 in the original track was too short and music stems were not available. GCRS therefore created 12 extra bars by using the same Roland Jupiter synth that Simple Minds used in the original track. This separately recorded new drum solo was then mixed with the existing track.