MUSIC & SOUND CRAFT - IRISH (Best Use of Licensed Music - SYNC)

The Choice - Nissan Juke - Nissan JPG
The Choice - Nissan Juke - Nissan VIMEO 1m:00s

The Choice - Nissan
Nissan Juke

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The Choice - Nissan - Nissan Juke

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Title: The Choice
Brand: Nissan
Product: Nissan Juke
Entrant Company: In the Company of Huskies
Client: Nissan Ireland
Creative Director: Damian Hanley
Copywriter: Greg McLoughlin
Sound Design: Will Farrell
Sound Studio: Screenscene
Sound Engineer: Will Farrell
Account Executive: Steven Nagle
Account Director: Amar Jacob
Account Manager: Fiona Cunniffe
Agency Producer: Laura Cronin
Art Director: Nick Kelly
Casting: Ali Coffey Casting
Music: John McCallion Music
Other: Business Director: Nessa Van Rooyen
Other: Music track: Little Boxes’ by Malvina Reynolds
Other: Production Co.: Red Rage
Other: Director: Brian O’Malley
Notes: We felt the choice of music was going to be an integral part of this ad, we wanted something that would tell the story in its own right. After an extensive search we decided upon the 1962 track ‘Little Boxes’ by Malvina Reynolds, a social activist reinforces the message about not being afraid to challenge stereotypes and make the choice that is right for you.