FILM CRAFT - ANIMATION
- INTERNATIONAL
(Animation Design)
Adopt A Better Future - WWF
WWF Adopt A Jaguar
Silver
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Title:
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Adopt A Better Future |
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Brand:
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WWF |
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Product:
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WWF Adopt A Jaguar |
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Entrant Company:
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Agile Films |
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Agency Network:
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Uncommon |
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Client:
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WWF |
| Creative Director: |
Noah Harris |
| Production Company: |
Agile Films |
| Director: |
Noah Harris |
| Production Company Producer: |
Agile Films |
| DOP: |
Toby Howell |
| Editor: |
Max Windows @ Stitch |
| Post Production Company: |
nineteentwenty |
| Sound Studio: |
Soundtree Music |
| Animation: |
Andy Biddle, Tobias Fouracre & Dan Gill |
| Music: |
Jay James and Neil Athale |
| Notes: |
A powerful new advertising campaign has been launched today by WWF, bringing to life the global challenges facing precious wildlife as a result of mass deforestation. With it comes the hopeful message that collectively we can – and must – end the destruction of nature in our fight against climate change.
The advert has been created using the meticulous art of stop-motion – a first for WWF. The filmmaking technique pieces together individual frames to create fluid animation portraying this important truth. Led by award-winning director Noah Harris through Agile Films, the production comprised over six weeks of intricate model-making and set-building, followed by a painstaking two-week shoot to create the film. The work was also crafted in collaboration with an experienced team behind stop-motion masterpieces such as Wes Anderson’s ‘Isle of Dogs’.
In the film, we see the story of a young girl unfold – a symbol of people power – rallying a crowd to protect a threatened wild jaguar as it flees the faceless threat of deforestation amongst the chaos of the burning rainforest.
The film concludes in the girl’s bedroom, where we see a charcoal drawing of the endangered jaguar, however this drawing echoes something far more significant; it was created using charcoal from trees destroyed in a recent rainforest fire. The very rainforests donations go towards protecting. Ending in this familiar environment also emphasises how you at home can make a difference with a single monthly donation, and how collectively, these donations can be world-changing. |
JPG
VIMEO
1m:00s
