DESIGN - INTERNATIONAL (Brand Identity)

Norwich Theatre Rebrand - Performing Arts Theatre - Norwich Theatre JPG
Norwich Theatre Rebrand - Performing Arts Theatre - Norwich Theatre JPG
Norwich Theatre Rebrand - Performing Arts Theatre - Norwich Theatre JPG
Norwich Theatre Rebrand - Performing Arts Theatre - Norwich Theatre JPG
Norwich Theatre Rebrand - Performing Arts Theatre - Norwich Theatre JPG
Norwich Theatre Rebrand - Performing Arts Theatre - Norwich Theatre MP4 1m:48s

Norwich Theatre Rebrand - Norwich Theatre
Performing Arts Theatre

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Norwich Theatre Rebrand - Norwich Theatre - Performing Arts Theatre

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Title: Norwich Theatre Rebrand
Brand: Norwich Theatre
Product: Performing Arts Theatre
Entrant Company: Rose
Client: Norwich Theatre
Creative Director: Simon Elliott & Garry Blackburn
Designer: Rémi Mortimer
Account Manager: Joanna Waclawski
Website URL: http://norwichtheatre.org
Notes: Norwich Theatre is among the UK’s leading performing arts organisations and the largest arts organisation in the East of England. Made up of three venues – Theatre Royal, Playhouse and Stage Two – all situated in the heart of the historic city of Norwich. They are committed to making the arts accessible to the broadest range of people through a wide-ranging and diverse artistic programme. They asked us to create a new, unifying brand identity, to bring the three venues under a new masterbrand – Norwich Theatre. With this in mind, we created a marque using three concentric N’s, to act as a family crest for the three theatres, whilst ensuring the individual venues are still clear and recognisable for audiences, in a bold, playful and distinctive brand identity.