DESIGN - INTERNATIONAL
Exhibitions and Installations (2020)
DESIGN - INTERNATIONAL (Exhibitions and Installations)
MIPCOM 2019 - BBC Studios
BBC Studios Pavilion
|Product:||BBC Studios Pavilion|
|Entrant Company:||BBC Studios Creative|
|Creative Director:||Martin Duhovic|
|Production Company Producer:||Kate Bush|
|Other:||Executive Creative Director - Nick Meikle|
|Other:||Creative Director - Sarah Gerona|
|Other:||Lead Creative - Emma Barrett|
Create a game-changing, world-class brand experience that represents the unmistakably, bold, British and creative spirit of BBC Studios
The Pavilion - A revolutionary, sustainable exhibition space that delivers to the BBC Studios brand values and global reputation. With our incredible content at the heart of the customer experience.
An award-winning modular design, transportable and buildable in six days. The versatile space hosted and facilitated BBC Studios’ event schedule across the content festival, be it a network showcase, private sales meeting, or evening function.
Perhaps the most innovative feature of The Pavilion is it’s iconic facade. 10,000 interwoven hand-crafted petals formed the dynamic architectural skin of the structure, controlling the building opacity and reflected changing light. To create a truly unique external as well as internal visual experience.
Unlike traditional exhibition stands which are single use, all elements of the build were sourced from raw, recyclable materials making The Pavilion a completely sustainable exhibition space, built for lasting environmental legacy.