RADIO CRAFT - IRISH (Best Use of Licensed Music - SYNC)

The Choice - Nissan Juke - Nissan JPG
The Choice - Nissan Juke - Nissan MP3

The Choice - Nissan
Nissan Juke

The Choice - Nissan - Nissan Juke


Title: The Choice
Brand: Nissan
Product: Nissan Juke
Entrant Company: In the Company of Huskies
Client: Nissan Ireland
Creative Director: Damian Hanley
Copywriter: Greg McLoughlin
Sound Design: Will Farrell
Sound Studio: Screenscene
Sound Engineer: Will Farrell
Account Executive: Steven Nagle
Account Director: Amar Jacob
Account Manager: Fiona Cunniffe
Agency Producer: Laura Cronin
Art Director: Nick Kelly
Casting: Ali Coffey Casting
Music: John McCallion Music
Other: Business Director: Nessa Van Rooyen
Other: Music track: Little Boxes’ by Malvina Reynolds
Other: Production Co.: Red Rage
Other: Director: Brian O’Malley
Notes: This ad ran during build-up of pre-booking of new cars for January 2020, it’s a time when radio ad breaks are packed with car ads that are full of shouty info on car features and discount offers. These ads all sound the same and become wallpaper. As the new Nissan Juke is a car for individuals we knew that we didn’t want to be just like every other car ad. Instead we let the power of the lyrics of ‘little boxes’ and our tagline to create an ad that set up apart from the competition