FILM CRAFT - INTERNATIONAL
CGI/Visual Effects (2020)
2020
FILM CRAFT
- INTERNATIONAL
(CGI/Visual Effects)
JPG
YOUTUBE
1m:00s
Comfort In The Chaos - Rapha
Pro Team Shoes
Shortlist
| Title: | Comfort In The Chaos |
|---|---|
| Brand: | Rapha |
| Product: | Pro Team Shoes |
| Entrant Company: | Tag Collective Arts |
| Client: | Rapha |
| Production Company: | Knucklehead |
| Director: | Oliver Duggan |
| Production Company Producer: | Ore Okonedo |
| DOP: | James Medcraft |
| Editor: | Matthew Felstead |
| Post Production Company: | Tag Collective Arts |
| Sound Studio: | Tag Collective Arts |
| Sound Engineer: | Michalis Anthis |
| Visual Effects: | Luigi Russo |
| Sound Design: | Michalis Anthis |
| Other: | CG VFX Supervisors: Willie Torres, Kristaan Cain |
| Other: | Look Dev: Dimitar Kralev |
| Other: | Colourist: Mark Horrobin |
| Notes: | We were tasked with creating something that could work as an abstract piece, but also something that was instantly recognisable as the Rapha brand. The pattern on the shoe in question is actually quite a complex pattern of threads. We initially made a scan of the shoe for proportions, then created an accurate model and texture of it in CG. The quality was essential for all the other stages we'd eventually build on top. We also made a geometric version of the thread pattern, so that we could animate a 'building effect' from various camera angles. |
