MUSIC & SOUND CRAFT - IRISH (Sound Mixing)

Time Bears Fruit - Bulmers - Bulmers JPG
Time Bears Fruit - Bulmers - Bulmers MOV 30s
Time Bears Fruit - Bulmers - Bulmers MOV 30s

Time Bears Fruit - Bulmers
Bulmers

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Time Bears Fruit - Bulmers - Bulmers

Shortlist

Title: Time Bears Fruit
Brand: Bulmers
Product: Bulmers
Entrant Company: Denis Kilty
Agency Network: Goosebump
Client: C&C Group
Creative Director: Pat Hamill
Copywriter: Mark Nutley
Sound Design: Denis Kilty
Sound Studio: denis.
Sound Engineer: Denis Kilty
Agency Producer: Dave Brady
Music: Denis Kilty
Other: Director - Conor Moloney
Other: Production Company - Cashmere Media
Other: Colour Grade - Philip Hambi @ MPC London
Other: Agency - Goosebump
Other: Production Producer - Tony Callaly
Notes: In 2020, Bulmers launched its new brand message 'Time Bears Fruit', along with the brand new Bulmers pint glass. To kick off the multi-part, year-long campaign, Bulmers released 'The Drum'. The Drum is inspired by the simple idea that time and patience ultimately deliver quality. A story of two different worlds moving in harmony to a shared rhythm, The Drum showcases a drummer developing their craft over time - the evolving complexity and nuance is something that can only come from patience and persistence. Given that Bulmers takes 18 months to ferment to the right quality, there's just no shortcut to greatness. I composed this drum solo in tandem with detailed sound design to create a singular immersive listening experience. The spot was customised into several versions for social and VOD to bring the story to life. Headphones recommended!