DESIGN CRAFT - INTERNATIONAL
Writing in Design (2020)
DESIGN CRAFT - INTERNATIONAL (Writing in Design)
PDF
the campaign mailer you missed - PAUL HODGKINSON COPYWRITER LTD
freelance writing
Silver
| Title: | the campaign mailer you missed |
|---|---|
| Brand: | PAUL HODGKINSON COPYWRITER LTD |
| Product: | freelance writing |
| Entrant Company: | PAUL HODGKINSON COPYWRITER LTD |
| Client: | PAUL HODGKINSON COPYWRITER LTD |
| Creative Director: | paul hodgkinson |
| Designer: | paul hodgkinson |
| Art Director: | paul hodgkinson |
| Copywriter: | paul hodgkinson |
| Website URL: | http://paulhodgkinsoncopywriter.com/ |
| Notes: | Designed specifically for ECDs, CDs and top agency personnel and sent directly to their mailbox, this spoof industry mailer – a piece of irreverent self promotion – links to the client’s website. http://paulhodgkinsoncopywriter.com/ The piece elicited an increase in awareness, positive personal responses from its select target audience and led to a marked uptick in business throughout 2019. |
