DESIGN CRAFT - INTERNATIONAL
Writing in Design (2020)
DESIGN CRAFT - INTERNATIONAL (Writing in Design)

the campaign mailer you missed - PAUL HODGKINSON COPYWRITER LTD
freelance writing

Silver
Title: | the campaign mailer you missed |
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Brand: | PAUL HODGKINSON COPYWRITER LTD |
Product: | freelance writing |
Entrant Company: | PAUL HODGKINSON COPYWRITER LTD |
Client: | PAUL HODGKINSON COPYWRITER LTD |
Creative Director: | paul hodgkinson |
Designer: | paul hodgkinson |
Art Director: | paul hodgkinson |
Copywriter: | paul hodgkinson |
Website URL: | http://paulhodgkinsoncopywriter.com/ |
Notes: | Designed specifically for ECDs, CDs and top agency personnel and sent directly to their mailbox, this spoof industry mailer – a piece of irreverent self promotion – links to the client’s website. http://paulhodgkinsoncopywriter.com/ The piece elicited an increase in awareness, positive personal responses from its select target audience and led to a marked uptick in business throughout 2019. |