DESIGN CRAFT - INTERNATIONAL
Writing in Design (2020)
DESIGN CRAFT - INTERNATIONAL (Writing in Design)
the campaign mailer you missed - PAUL HODGKINSON COPYWRITER LTD
|Title:||the campaign mailer you missed|
|Brand:||PAUL HODGKINSON COPYWRITER LTD|
|Entrant Company:||PAUL HODGKINSON COPYWRITER LTD|
|Client:||PAUL HODGKINSON COPYWRITER LTD|
|Creative Director:||paul hodgkinson|
|Art Director:||paul hodgkinson|
|Notes:||Designed specifically for ECDs, CDs and top agency personnel and sent directly to their mailbox, this spoof industry mailer – a piece of irreverent self promotion – links to the client’s website.
The piece elicited an increase in awareness, positive personal responses from its select target audience and led to a marked uptick in business throughout 2019.