DESIGN CRAFT
- INTERNATIONAL
(Writing in Design)
the campaign mailer you missed - PAUL HODGKINSON COPYWRITER LTD
freelance writing
Silver
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Title:
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the campaign mailer you missed |
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Brand:
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PAUL HODGKINSON COPYWRITER LTD |
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Product:
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freelance writing |
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Entrant Company:
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PAUL HODGKINSON COPYWRITER LTD |
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Client:
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PAUL HODGKINSON COPYWRITER LTD |
| Creative Director: |
paul hodgkinson |
| Designer: |
paul hodgkinson |
| Art Director: |
paul hodgkinson |
| Copywriter: |
paul hodgkinson |
| Website URL: |
http://paulhodgkinsoncopywriter.com/ |
| Notes: |
Designed specifically for ECDs, CDs and top agency personnel and sent directly to their mailbox, this spoof industry mailer – a piece of irreverent self promotion – links to the client’s website.
http://paulhodgkinsoncopywriter.com/
The piece elicited an increase in awareness, positive personal responses from its select target audience and led to a marked uptick in business throughout 2019. |
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