RADIO - INTERNATIONAL (Charities & Trusts)

Worst Shark Attack Ever - Public Service Announcement - AWI (Animal Welfare Institute) JPG
Worst Shark Attack Ever - Public Service Announcement - AWI (Animal Welfare Institute) MP3

Worst Shark Attack Ever - AWI (Animal Welfare Institute)
Public Service Announcement

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Worst Shark Attack Ever - AWI (Animal Welfare Institute) - Public Service Announcement

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Title: Worst Shark Attack Ever
Brand: AWI (Animal Welfare Institute)
Product: Public Service Announcement
Entrant Company: PPK
Client: AWI (Animal Welfare Institute)
Creative Director: Michael Schillig
Copywriter: Michael Schillig
Sound Design: Roger Hughes
Sound Engineer: Roger Hughes
Other: Agency President/CEO: Tom Kenney
Other: Production Company: Contender Production Studios, Inc.
Other: Post Production Coordinator: Amanda Schreiber
Other: Voice Talent: Roger Hughes
Notes: We used the ultimate misdirect in this spot to make a truly shocking point. That is, that the worst shark attacks are actually by humans. Because the truth is, over 73 million sharks a year are being brutally killed, as their fins are hacked off and they’re thrown back into the ocean to die a cruel and painful death. All to make big profits off the delicacy known as shark fin soup. We hoped to educate the public on this worldwide problem that could change the balance of our oceans. So they’d support legislation to make shark fin soup illegal.