IMMERSIVE - INTERNATIONAL (AR / VR / Experiential)

Untold Stories - Instagram AR Filter - The Tate JPEG
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Untold Stories - The Tate
Instagram AR Filter

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Untold Stories - The Tate - Instagram AR Filter

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Title: Untold Stories
Brand: The Tate
Product: Instagram AR Filter
Entrant Company: The Mill
Client: The Tate
Description: Alongside Facebook’s Spark AR Platform team, The Mill Experiential & Interactive team is bringing iconic artworks in The Tate Britain to life this summer through Augmented Reality. ‘Untold Stories’ is a project that explores the hidden narrative of existing paintings and the artists behind them. Specifically, the untold stories that bear relevance to the contemporary audience, sociopolitical and cultural challenges that the artist and subject faced at the time.
URL 1 (optional): http://archive.themill.com/portfolio/5071/untold-stories?q=Untold