PRINT/OUTDOOR - IRISH (CAMPAIGN (any client) - 3 or more executions)

The Shop That Nearly Wasn't - Cancer Research Awareness - Breakthrough Cancer Research JPG
The Shop That Nearly Wasn't - Cancer Research Awareness - Breakthrough Cancer Research JPG
The Shop That Nearly Wasn't - Cancer Research Awareness - Breakthrough Cancer Research JPG
The Shop That Nearly Wasn't - Cancer Research Awareness - Breakthrough Cancer Research JPG
The Shop That Nearly Wasn't - Cancer Research Awareness - Breakthrough Cancer Research JPG
The Shop That Nearly Wasn't - Cancer Research Awareness - Breakthrough Cancer Research JPG

The Shop That Nearly Wasn't - Breakthrough Cancer Research
Cancer Research Awareness

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The Shop That Nearly Wasn't - Breakthrough Cancer Research - Cancer Research Awareness

Shortlist

Title: The Shop That Nearly Wasn't
Brand: Breakthrough Cancer Research
Product: Cancer Research Awareness
Entrant Company: The Brill Building
Client: Breakthrough Cancer Research
Creative Director: Roisin Keown
Art Director: Peter Snodden
Copywriter: Roisin Keown
Photographer: Kevin Griffin
Print Producer: Roisin Keown
Other: Studio - Grey Area
Other: Camera Assistant - Paddy Griffin
Notes: To promote The Shop That Nearly Wasn't we created The Press and Social Campaign The Nearly Wasn't. This series features real cancer survivors and the products they make as a testament to the proof of what cancer research achieves every day - more lives that continue after cancer. Survivors helped create the campaign too, with award-winning commercials photographer Kevin Griffin shooting the Print photography, as well as featuring with his fine art photography in the campaign and Shop himself.