MUSIC & SOUND CRAFT - INTERNATIONAL (Original Music)

Northern Lights - ASDA - ASDA JPG
Northern Lights - ASDA - ASDA MP4 2m:00s

Northern Lights - ASDA
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Northern Lights - ASDA - ASDA

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Title: Northern Lights
Brand: ASDA
Product: ASDA
Entrant Company: Radford Music
Agency Network: AMV BBDO
Client: AMV BBDO
Creative Director: Andy Clough, Rich McGrann
Copywriter: Neil Clarke, Jay Phillips
Agency Producer: Nick Godden
Music: Radford Music
Other: Composers - James Radford and Rohan Stevenson
Notes: The music brief for the ASDA Christmas Commercial was to compose a magical, emotional and memorable filmic full orchestral score to match the different sections of the visuals and story perfectly. The original music score needed to capture the joy, energy, wonder and excitement of Christmas as seen through a child’s eyes. We composed the 2 minute original music score and recorded with a full 60 piece symphony orchestra at Angel recording studios in London. The music needed to have a quiet, soft and intriguing opening then a playful middle section, followed by a memorable, catchy hook as the main theme once the film was in full flow and had to continually build in volume and excitement as the action gained pace and reached its grand climax. Overall the resulting music is a classic sounding magical orchestral adventure film score.