DIGITAL - INTERNATIONAL
Public Awareness & Political Party (2020)
2020 DIGITAL - INTERNATIONAL (Public Awareness & Political Party)
JPG
MP4
1m:48s
Remember the Rainbow - BeLonG To
Equality
Bronze
| Title: | Remember the Rainbow |
|---|---|
| Brand: | BeLonG To |
| Product: | Equality |
| Entrant Company: | In the Company of Huskies |
| Client: | BeLonG To |
| Creative Director: | Damian Hanley |
| Director: | Gavin Feiritéar |
| Judging URL: | https://www.remembertherainbow.com/ |
| Live site URL: | https://www.remembertherainbow.com/ |
| Production Company: | In the Company of Huskies |
| Digital Producer: | Fiona Cunniffe |
| Developer: | Yuri Davidovsky |
| Designer: | Gavin Feiritéar, Emily Blaney, Nicole McMahon |
| UX Designer: | Chris Flynn |
| Other: | Technical Director: Adrian Peyton |
| Notes: | A new educational campaign for the Irish charity BelonG to Youth Services which aims teach primary school children about the importance of diversity and inclusion and to foster tolerance, open-mindedness and respect among kids in their formative years. “The animated film, which is part of a wider resource-based information campaign, tells the story of the colours who didn’t want to mix. Things didn’t go very well for them when they stayed apart, but in the end, all the colours came together and created one of the most beautiful things in the world – a rainbow,” according to the agency. For Pride Month, the agency saw an opportunity to align the mnemonic for remembering the rainbow with its international symbolic meaning – respect and equality. The project reinvents the old mnemonic about the rainbow colours. The well-known ‘Roy G Biv’ or ‘Richard Of York Gave Battle In Vain. |
