DESIGN - IRISH (Pop-ups and Experiential Design)

Sound Wave - Jameson - Jameson JPG
Sound Wave - Jameson - Jameson VIMEO 1m:25s

Sound Wave - Jameson

Sound Wave - Jameson - Jameson


Title: Sound Wave
Brand: Jameson
Product: Jameson
Entrant Company: Nineyards
Client: Irish distillers Pernod Ricard
Creative Director: Rory Millar
Designer: Joe Oneil
Account Director: Gemma Ni Maoultuile
Production Company: Nineyards
Photographer: Allen Kiely
Illustrator: Simon Murphy
Website URL:
Agency Producer: Michael Durkan
Production Company Producer: Michael Durkan
Other: Senior Creative Director - Neil Jordan
Notes: Hello Judges
Thank you for your time looking at this.
The installation was created to mark the new sponsorship deal between Jameson and the Three Arena. The idea was based on taking the shape of a sound wave made out of 3000 Jameson bottles with an LED module in each bottle installed in the roof of the main entrance, allowing messaging and content to be played and customised depending on which band was playing. Just to note we were responsible for the concept, design, production, install and content on this project.