FILM - INTERNATIONAL (Charities & Trusts)

Locked Down And Out - LGBT Foundation Helpline - LGBT Foundation JPG
Locked Down And Out - LGBT Foundation Helpline - LGBT Foundation MP4 1m:30s

Locked Down And Out - LGBT Foundation
LGBT Foundation Helpline

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Locked Down And Out - LGBT Foundation - LGBT Foundation Helpline

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Title: Locked Down And Out
Brand: LGBT Foundation
Product: LGBT Foundation Helpline
Entrant Company: The Gate London
Agency Network: MSQ
Client: Emma Meehan
Creative Director: John Osborne and Rickie Marsden
Production Company: Friend
Director: Lucrecia Taormina
Account Manager: Blake Field
Production Company Producer: Luke Tierney and Joseph J. Goldman
DOP: Joe Cook
Other: Assistant Director - Jack Green
Notes: LGBTQ abuse has more than doubled since the COVID-19 lockdown began, and queer charities are struggling to meet demand with the lost income from canceled fundraising events such as Pride. Inspired by real stories, we show a teen girl’s relationship with her abusive mother during the lockdown. Only at the end do we realise that the girl is trans and is unable to be herself safely at home. So far, the campaign has raised enough funds to enable LGBT Foundation’s helpline to answer 400 more hour-long calls to LGBTQ people at crisis point, provide 800 online group sessions for isolated LGBTQ people, or fund 200 assessments of domestic abuse cases. Gained over 100k views at launch. Over 2.1m impressions. CTR 300% higher than the benchmark. VTR 80% higher than the benchmark. “A masterclass in how to create a campaign on a very sensitive topic” PR Week, Creative Hit of the Week “A courageous piece of work which deserves to be shared as widely as possible” David Reviews, Pick of the Day “A powerful example of sharing the lived-experiences of LGBT people to drive empathy and awareness.” Creative Brief, Hot Pick