FILM - INTERNATIONAL
Charities & Trusts (2020)
2020 FILM - INTERNATIONAL (Charities & Trusts)
Locked Down And Out - LGBT Foundation
LGBT Foundation Helpline
|Title:||Locked Down And Out|
|Product:||LGBT Foundation Helpline|
|Entrant Company:||The Gate London|
|Creative Director:||John Osborne and Rickie Marsden|
|Account Manager:||Blake Field|
|Production Company Producer:||Luke Tierney and Joseph J. Goldman|
|Other:||Assistant Director - Jack Green|
|Notes:||LGBTQ abuse has more than doubled since the COVID-19 lockdown began, and queer charities are struggling to meet demand with the lost income from canceled fundraising events such as Pride.
Inspired by real stories, we show a teen girl’s relationship with her abusive mother during the lockdown. Only at the end do we realise that the girl is trans and is unable to be herself safely at home.
So far, the campaign has raised enough funds to enable LGBT Foundation’s helpline to answer 400 more hour-long calls to LGBTQ people at crisis point, provide 800 online group sessions for isolated LGBTQ people, or fund 200 assessments of domestic abuse cases. Gained over 100k views at launch. Over 2.1m impressions. CTR 300% higher than the benchmark. VTR 80% higher than the benchmark.
“A masterclass in how to create a campaign on a very sensitive topic”
PR Week, Creative Hit of the Week
“A courageous piece of work which deserves to be shared as widely as possible”
David Reviews, Pick of the Day
“A powerful example of sharing the lived-experiences of LGBT people to drive empathy and awareness.”
Creative Brief, Hot Pick