FILM CRAFT - INTERNATIONAL (Campaign Craft - two executions or more to qualify)

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"Snake", "Hide & Seek", "Disappearance" - Set App
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Title: "Snake", "Hide & Seek", "Disappearance"
Brand: Set App
Product: Set App
Entrant Company: Biscuit Filmworks UK
Client: Set App
Creative Director: Ed Redgrave, Dave Wigglesworth
Production Company: Biscuit Filmworks UK
Director: Jeff Low
Account Director: Jonny Tennant-Price, Sophie Critchley
Agency Producer: Peter Montgomery
Production Company Producer: Kwok Yau
DOP: Kaname Onoyama
Editor: Saam Hodivala, Jamie Hodgson
Post Production Company: Electric Theatre Collective
Sound Studio: 750 MPH
Music: Goldstein Music
Sound Design: Sam Ashwell
Other: Chief Creative Officer: David Kolbusz
Other: Managing Director/Executive Producer: Rupert Reynolds-Maclean
Other: Production Designer: Maruxa Alvar
Other: Hair & Make Up: Emily Newson
Other: Costume Designer: Ramona Creanga
Other: Editing Company (Offline): Work Editorial
Notes: Directed by Jeff Low, the new “Don’t Get Sidetracked. Get Setapp” campaign revolves around three comic films, each showing the absurdly dramatic consequences of someone failing to finish what they started. In ‘Snake’ a man with a phobia of snakes is hypnotised into thinking he is one and is then left that way as his therapist gets distracted. In ‘Hide & Seek’, a father starts a game of hide and seek with his son but is waylaid and leaves him behind a curtain to grow old. In ‘Disappearance’, a magician makes a man disappear but fails to bring him back, leaving his wife to spend the rest of her days searching for him. In ‘Snake’ a man with a phobia of snakes is hypnotised into thinking he is one and is then left that way as his therapist gets distracted.