DESIGN - INTERNATIONAL (Packaging and Branding)

Our Type of Food - An own brand range of food and drink - Jarrold JPG
Our Type of Food - An own brand range of food and drink - Jarrold JPG
Our Type of Food - An own brand range of food and drink - Jarrold JPG
Our Type of Food - An own brand range of food and drink - Jarrold JPG
Our Type of Food - An own brand range of food and drink - Jarrold JPG
Our Type of Food - An own brand range of food and drink - Jarrold VIMEO 2m:16s

Our Type of Food - Jarrold
An own brand range of food and drink

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Our Type of Food - Jarrold - An own brand range of food and drink

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Title: Our Type of Food
Brand: Jarrold
Product: An own brand range of food and drink
Entrant Company: The Click
Client: Jarrold
Creative Director: Bobby Burrage
Designer: Bobby Burrage
Website URL: https://theclickdesign.com/our-work/jarrold-our-type-of-food/
Notes: ‘Our Type of Food’ is an own label range of food and drink by department store, Jarrold. With 250 years of history, the Jarrold family business was once an established printing and publishing firm. The challenge was to create a name, identity and packaging to launch the range. The solution references Jarrold’s rich printing and publishing heritage, utilising their very own collection of woodblock and letterpress type. Jarrold’s historic printing presses were then used to create the actual packaging artwork. The individual products can be used to spell out words, offering a ready-made campaign.