ADVERTISING - MUSIC & SOUND CRAFT - INTERNATIONAL
Original Music (2021)
2021 ADVERTISING - MUSIC & SOUND CRAFT - INTERNATIONAL (Original Music)
JPG
MP4
1m:32s
MP3
Nike - You Can’t Stop Us: Victory Swim - Nike
VICTORY SWIM COLLECTION
Bronze
| Title: | Nike - You Can’t Stop Us: Victory Swim |
|---|---|
| Brand: | Nike |
| Product: | VICTORY SWIM COLLECTION |
| Entrant Company: | KOM (Kay-Oskwarek Music) |
| Client: | WIEDEN+KENNEDY AMSTERDAM / Nike |
| Creative Director: | Evgeny Primachenko, Craig Williams |
| Copywriter: | Macie Soler-Sala, Jake Barnes, Kervins Chauvet |
| Sound Design: | Raja Sehgal |
| Sound Studio: | Grand Central Recording Studios |
| Account Executive: | Roberta Hilgert |
| Account Director: | Franky Wardell |
| Account Manager: | Abderrahim El Khouani, Fulvio Itagiba |
| Agency Producer: | Stijn Wikkerink |
| Art Director: | Zeynep Orbay |
| Music: | KOM (Kay-Oskwarek Music) |
| Other: | COMPOSER: Anné Kulonen |
| Other: | MUSIC PRODUCER: Andy Oskwarek |
| Other: | PRODUCTION COMPANY: Rattling Stick |
| Other: | DIRECTOR: Sara Dunlop |
| Other: | PRODUCTION COMPANY PRODUCER: Tess Mitchell |
| Other: | WIEDEN+KENNEDY AMSTERDAM Managing Director: Blake Harrop |
| Other: | WIEDEN+KENNEDY AMSTERDAM Executive Creative Directors: Eric Quennoy, Mark Bernath |
| Other: | WIEDEN+KENNEDY AMSTERDAM Head of Broadcast Production: Joe Togneri |
| Other: | WIEDEN+KENNEDY AMSTERDAM Group Account Director: Kathryn Addo |
| Other: | EDITING COMPANY: Trim Editing, Editor: Dominic Leung |
| Notes: | The challenge for this project was to create a piece of music that helped further dramatise the emotions of the characters in the spot and to convey the feeling that swimming can be empowering and exciting rather than intimidating. We built the start of the track from a combination of vocal lines and breaths. This helps convey both the sense of swimming and the movement of water and creates a rhythm that still leaves room for the sound design. As the track progresses we increased the tempo and added additional layers of instrumentation to capture the sense of elation that the water gives to the films characters. |
