DESIGN - INTERNATIONAL (Collaborative Project)

Open Soon - Museum - Vagina Museum JPEG
Open Soon - Museum - Vagina Museum JPEG
Open Soon - Museum - Vagina Museum JPEG
Open Soon - Museum - Vagina Museum JPEG
Open Soon - Museum - Vagina Museum JPEG
Open Soon - Museum - Vagina Museum MP4 1m:23s

Open Soon - Vagina Museum
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Title: Open Soon
Brand: Vagina Museum
Product: Museum
Entrant Company: Pablo London
Agency Network: Pablo
Client: Florence Schechter
Creative Director: Nathalie Gordon
Designer: Jacob Hellström
Copywriter: Amy Fasey
Notes: The Vagina Museum’s future was thrown into question during the COVID-19 pandemic as it was too new to be eligible for public funding.

In a bid to keep it open, we collaborated with 63 artists of all sexes, genders, races and nationalities and together created original pieces from jewellery to screen prints, all based on the vulva.

Each piece was sold in a two week silent auction and used in an OOH campaign (with 100% donated media) that turned the streets of Greater London into a vagtastic gallery and promoted the reopening of the museum.

The artwork created and subsequent posters, featured everything from a ceramic vulva, to dancing clitorises inspired by Picasso, to an embroidered piece on mensuration which featured over 7,000 hand sewn beads.

The campaign grabbed headlines worldwide, drove a 2000% traffic increase to the website, earned their social channels collectively 40,000 new followers and raised close to £20,000 for the museum which meant the museum could continue to empower people with vulvas, create fully inclusive spaces and raise awareness of public health.

This was an internal, self initiated brief with no budget, hence the small team. OOH was donated by JackArts and LondonLites OOH.