ADVERTISING - FILM CRAFT - IRISH
Best Direction (2021)
2021 ADVERTISING - FILM CRAFT - IRISH (Best Direction)
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"We're all Homemakers" - Woodies
Woodies
Shortlist
| Title: | "We're all Homemakers" |
|---|---|
| Brand: | Woodies |
| Product: | Woodies |
| Entrant Company: | Butter |
| Agency Network: | Rothco |
| Creative Director: | Shay Madden |
| Production Company: | Butter |
| Director: | Zak Emerson |
| Account Executive: | Anna Byrne |
| Account Director: | Emily Lyons |
| Account Manager: | Amy Harrington |
| Agency Producer: | Conor Hamill |
| Production Company Producer: | Glen Collins - Michael Duffy |
| DOP: | Luke Jacobs |
| Post Production Company: | Screen Scene |
| Music: | David Schweitzer |
| Other: | Production Designer: Ferdia Murphy |
| Other: | Executive Agency Producer: Jess Derby |
| Other: | Executive Creative Director: Jen Speirs |
| Other: | Creative Team: Siofra Murdock, Rob Cummins, Elaine Joyce |
| Other: | Strategy: Joe Ronan, Shane O’Leary |
| Other: | Account Manager: Amy Harrington |
| Other: | Account Executive: Anna Byrne |
| Other: | Head of Digital Marketing and CRM: Caroline Coughlan |
| Other: | Marketing and Digital Director: Suzanne Quinn |
| Other: | Head of Marketing: Hilda Lyon |
| Notes: | Zak took the script as conceived and made into a really powerful film by unpacking what was most important. He made the community real and not overly ‘addy’. It has a working class vibe, which feels honest. In all decisions about cast and approach, he sought to make them ring true. For example, our leading actor needed to feel old and somewhat vulnerable, not spritely and even a little lonely. The young lad across the street needed to feel a little intimidating, not overly friendly. So, he does not interact with Mrs. Higgins. This called for a strong vision and a high degree of persuasiveness from Zak to win all these small battles in pre-production. He persuaded agency and client to trust him in taking the film to a place which was new territory for them but ultimately made it a stand-out piece of work. |
