ADVERTISING - FILM CRAFT - IRISH
Best CGI/Visual Effects (2021)
ADVERTISING - FILM CRAFT - IRISH (Best CGI/Visual Effects)
Shared Space - Department for Infrastructure NI
|Brand:||Department for Infrastructure NI|
|Client:||Department for Infrastructure NI|
|Creative Director:||Darren Lyttle|
|Production Company:||Forest of Black|
|Art Director:||Jim Adams|
|Account Manager:||Claire Daly|
|Agency Producer:||Gareth Hammond|
|Production Company Producer:||Beth Allan|
|Post Production Company:||Ka-Boom|
|Notes:||The Dept for Infrastructure, which is responsible for NI's roads, want more people to cycle. But there are several barriers, including perceptions of safety, confusion about rules, and drivers' negative attitudes towards cyclists. We had to create a campaign to encourage vigilance and empathy when it came to sharing the road.
Research reported that 85% of drivers claimed this advertising campaign influenced them to drive in a more considerate way, while 79% of bike owners/cyclists claimed it influenced them to cycle in a safer way.