2021 ADVERTISING - FILM - INTERNATIONAL (CAMPAIGN (any client) - 3 or more executions)

Food. We get it - Deliveroo (Restaurants) - Deliveroo JPG
Food. We get it - Deliveroo (Restaurants) - Deliveroo MP4 30s
Food. We get it - Deliveroo (Restaurants) - Deliveroo VIMEO 30s
Food. We get it - Deliveroo (Restaurants) - Deliveroo VIMEO 30s
Food. We get it - Deliveroo (Restaurants) - Deliveroo MOV 1m:00s

Food. We get it - Deliveroo
Deliveroo (Restaurants)

Food. We get it - Deliveroo - Deliveroo (Restaurants)


Title: Food. We get it
Brand: Deliveroo
Product: Deliveroo (Restaurants)
Entrant Company: Pablo
Client: Deliveroo
Creative Director: Dan Watts (ECD) / Nikki Lindman (CD)
Production Company: DROOL
Director: Freddie Powell
Account Director: Britt Anderson
Account Manager: Elise Goodwin
Agency Producer: Sophie Hughes
Production Company Producer: Tom Moxham
DOP: Patrick Meller
Post Production Company: Untold
Sound Studio: Sound Production Producer: Chloe Sitton & Martin Critchley
Sound Engineer: Sam Ashwell & Mike Bovill @ 750mph
Music: Leland
Other: Marketing Director, UKI: Caroline Harris
Other: Head of Media & Campaigns, UKI: Justine Stein
Other: Marketing Manager, Media & Campaigns: Mia Blain
Other: Associate Marketing Manager, Media & Campaigns: Zoe Howie
Other: Head of Restaurant Marketing: Poppy Shute
Other: Head of Grocery Marketing: Rhianna Smith
Other: Marketing Manager, Grocery: Margarita Lovi
Notes: The campaign launched Deliveroo’s first global brand platform: Food. We Get It. Taking inspiration from modern, ‘on-demand’ brands like Netflix and Spotify, this new platform celebrates and elevates Deliveroo’s ‘content’ - food - over the delivery logistics featured by other brands. Deliveroo recognises the role that great food plays in people’s lives, and how everything the brand does should be in the service of it. As part of a 360 integrated campaign, the launch featured three hero ‘trailers’, supported by a wealth of TTL activity. The films are an ode to two of the world’s most important but under-appreciated protagonists - Garlic and Lemon – and their role in some of our best loved dishes, demonstrating how Deliveroo understands great food better than anyone. The campaign is voiced over by Owen Teale of Game of Thrones fame, crowning Garlic the “heavyweight champion of taste”, whilst Lemon’s receives a “lifetime achievement award”. The campaign drove increased Top of Mind Awareness, Brand Consideration and Brand Visibility across the board, as well as Deliveroo UKI reporting order growth of 121% YoY to 34M in Q1 and their monthly active consumer base up 20% from the previous Q.

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