2021
ADVERTISING - FILM
- INTERNATIONAL
(CAMPAIGN (any client) - 3 or more executions)
Food. We get it - Deliveroo
Deliveroo (Restaurants)
Bronze
|
Title:
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Food. We get it |
|
Brand:
|
Deliveroo |
|
Product:
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Deliveroo (Restaurants) |
|
Entrant Company:
|
Pablo |
|
Client:
|
Deliveroo |
| Creative Director: |
Dan Watts (ECD) / Nikki Lindman (CD) |
| Production Company: |
DROOL |
| Director: |
Freddie Powell |
| Account Director: |
Britt Anderson |
| Account Manager: |
Elise Goodwin |
| Agency Producer: |
Sophie Hughes |
| Production Company Producer: |
Tom Moxham |
| DOP: |
Patrick Meller |
| Post Production Company: |
Untold |
| Sound Studio: |
Sound Production Producer: Chloe Sitton & Martin Critchley |
| Sound Engineer: |
Sam Ashwell & Mike Bovill @ 750mph |
| Music: |
Leland |
| Other: |
Marketing Director, UKI: Caroline Harris |
| Other: |
Head of Media & Campaigns, UKI: Justine Stein |
| Other: |
Marketing Manager, Media & Campaigns: Mia Blain |
| Other: |
Associate Marketing Manager, Media & Campaigns: Zoe Howie |
| Other: |
Head of Restaurant Marketing: Poppy Shute |
| Other: |
Head of Grocery Marketing: Rhianna Smith |
| Other: |
Marketing Manager, Grocery: Margarita Lovi |
| Notes: |
The campaign launched Deliveroo’s first global brand platform: Food. We Get It. Taking inspiration from modern, ‘on-demand’ brands like Netflix and Spotify, this new platform celebrates and elevates Deliveroo’s ‘content’ - food - over the delivery logistics featured by other brands. Deliveroo recognises the role that great food plays in people’s lives, and how everything the brand does should be in the service of it. As part of a 360 integrated campaign, the launch featured three hero ‘trailers’, supported by a wealth of TTL activity. The films are an ode to two of the world’s most important but under-appreciated protagonists - Garlic and Lemon – and their role in some of our best loved dishes, demonstrating how Deliveroo understands great food better than anyone. The campaign is voiced over by Owen Teale of Game of Thrones fame, crowning Garlic the “heavyweight champion of taste”, whilst Lemon’s receives a “lifetime achievement award”. The campaign drove increased Top of Mind Awareness, Brand Consideration and Brand Visibility across the board, as well as Deliveroo UKI reporting order growth of 121% YoY to 34M in Q1 and their monthly active consumer base up 20% from the previous Q.
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JPG
MP4
30s
VIMEO
30s
MOV
1m:00s
