DESIGN - IRISH (Brand Identity)

Northern Ireland – Embrace a Giant Spirit - Northern Ireland – Embrace a Giant Spirit - Tourism Northern Ireland JPG
Northern Ireland – Embrace a Giant Spirit - Northern Ireland – Embrace a Giant Spirit - Tourism Northern Ireland JPG
Northern Ireland – Embrace a Giant Spirit - Northern Ireland – Embrace a Giant Spirit - Tourism Northern Ireland JPG
Northern Ireland – Embrace a Giant Spirit - Northern Ireland – Embrace a Giant Spirit - Tourism Northern Ireland JPG
Northern Ireland – Embrace a Giant Spirit - Northern Ireland – Embrace a Giant Spirit - Tourism Northern Ireland JPG
Northern Ireland – Embrace a Giant Spirit - Northern Ireland – Embrace a Giant Spirit - Tourism Northern Ireland VIMEO 3m:55s

Northern Ireland – Embrace a Giant Spirit - Tourism Northern Ireland
Northern Ireland – Embrace a Giant Spirit

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Northern Ireland – Embrace a Giant Spirit - Tourism Northern Ireland - Northern Ireland – Embrace a Giant Spirit

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Title: Northern Ireland – Embrace a Giant Spirit
Brand: Tourism Northern Ireland
Product: Northern Ireland – Embrace a Giant Spirit
Entrant Company: Genesis
Client: Tourism Northern Ireland
Creative Director: Darren Lyttle
Designer: Jim Adams
Account Manager: Marc Casey
Account Director: Helen Blakley
Copywriter: Eoin Alexander
Agency Producer: Gareth Hammond
Other: Paul Muldoon
Other: Ian McElhinney
Other: Seamus McGarvey
Other: Colin Davidson
Other: Stephen Bogan
Notes: Tourism Northern Ireland asked us to help them create a new experiential tourism brand for the region. This major project would underpin NI's tourism offer for years to come. So we collaborated with a renowned artist, an Oscar-nominated cinematographer, and a Pulitzer-prize-winning poet – all from NI – to create a hand-painted logo, font, launch video and a truly special brand.