RADIO CRAFT - IRISH
RADIO CRAFT - IRISH (Production/Direction)
Shared Space - Department for Infrastructure NI
|Brand:||Department for Infrastructure NI|
|Client:||Department for Infrastructure NI|
|Creative Director:||Darren Lyttle|
|Sound Design:||Claire Marquess|
|Sound Engineer:||Claire Marquess|
|Account Director:||Helen Blakley|
|Account Manager:||Claire Daly|
|Agency Producer:||Gareth Hammond|
|Notes:||The Dept for Infrastructure in Northern Ireland wanted a campaign to encourage vigilance and empathy between the drivers and cyclists sharing the road.
This radio advert used audio techniques to introduce surprise and uncertainty by playing with the listener's sense of distance and space. We made the VO's voice jump from one speaker in the car to another, and shifted between a very close-up voice and a distant voice.