ADVERTISING - FILM - IRISH
CAMPAIGN (any client) - 3 or more executions (2021)
ADVERTISING - FILM - IRISH (CAMPAIGN (any client) - 3 or more executions)
Shared Space - Department for Infrastructure NI
|Brand:||Department for Infrastructure NI|
|Client:||Department for Infrastructure NI|
|Creative Director:||Darren Lyttle|
|Production Company:||Forest of Black|
|Art Director:||Jim Adams|
|Account Manager:||Claire Daly|
|Agency Producer:||Gareth Hammond|
|Production Company Producer:||Beth Allan|
|Post Production Company:||Ka-Boom|
|Notes:||The Dept for Infrastructure, which is responsible for the NI's roads, wanted more people to cycle. But there are several barriers, including perceptions of safety, confusion about rules, and drivers' negative attitudes towards cyclists. We had to create a campaign to encourage vigilance and empathy when it came to sharing the road.
Research reported that 85% of drivers and 79% of bike owners/cyclists said the advertising campaign influenced them to use the road in a more considerate way.