DESIGN - INTERNATIONAL
2021 DESIGN - INTERNATIONAL (Packaging)
Lucky For Some - Pencil Studio
|Title:||Lucky For Some|
|Entrant Company:||Pencil Studio|
|Creative Director:||Luke Manning|
|Notes:||Bad luck; from walking under a ladder to hanging a horseshoe the wrong way.
As we were celebrating 'weathering the storm' an umbrella became the symbol of this which fitted nicely with bad luck due to its relationship and opening indoors.
We combined this with a black cat, another icon of bad luck and packaged the umbrella in a way that allows the handle to become the cats tail.