RADIO - INTERNATIONAL (Charities & Trusts)

Jingle Bells - Annual Appeal - Saint Vincent de Paul JPG
Jingle Bells - Annual Appeal - Saint Vincent de Paul MP3

Jingle Bells - Saint Vincent de Paul
Annual Appeal

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Jingle Bells - Saint Vincent de Paul - Annual Appeal

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Title: Jingle Bells
Brand: Saint Vincent de Paul
Product: Annual Appeal
Entrant Company: In the Company of Huskies
Agency Network: None
Client: Saint Vincent de Paul
Creative Director: Damian Hanley
Copywriter: Cillian Kenny
Sound Design: Daniel Doherty
Sound Studio: Darklands Audio Recording Studios and Mutiny Sound
Sound Engineer: Mark Richards
Account Director: Nessa van Rooyen
Account Manager: Fiona Cunniffe
Agency Producer: Brian Daly
Art Director: Greg Colley
Notes: For many families, Christmas can be a wonderful time filled with joy, presents and singing. But for many families living below the poverty line, it can be the most stressful time of the year, filled with worry and doubt.

To help drive home this juxtaposition, and show the darker side of Christmas, we rewrote the lyrics to the well-known joyful Christmas carol ‘Jingle Bells’.

For the performance, we used the solo voice of a young child with no backing track.
This was to create a personal and haunting experience for the listener