RADIO - INTERNATIONAL
Charities & Trusts (2021)
RADIO - INTERNATIONAL (Charities & Trusts)
Jingle Bells - Saint Vincent de Paul
|Brand:||Saint Vincent de Paul|
|Entrant Company:||In the Company of Huskies|
|Client:||Saint Vincent de Paul|
|Creative Director:||Damian Hanley|
|Sound Design:||Daniel Doherty|
|Sound Studio:||Darklands Audio Recording Studios and Mutiny Sound|
|Sound Engineer:||Mark Richards|
|Account Director:||Nessa van Rooyen|
|Account Manager:||Fiona Cunniffe|
|Agency Producer:||Brian Daly|
|Art Director:||Greg Colley|
|Notes:||For many families, Christmas can be a wonderful time filled with joy, presents and singing. But for many families living below the poverty line, it can be the most stressful time of the year, filled with worry and doubt.
To help drive home this juxtaposition, and show the darker side of Christmas, we rewrote the lyrics to the well-known joyful Christmas carol ‘Jingle Bells’.
For the performance, we used the solo voice of a young child with no backing track.
This was to create a personal and haunting experience for the listener