DIGITAL - IRISH
Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food (2021)
2021 DIGITAL - IRISH (Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food)
JPG
JPG
MP4
1m:25s
Eau de Apache - Apache Pizza
Valentine's Day
Shortlist
| Title: | Eau de Apache |
|---|---|
| Brand: | Apache Pizza |
| Product: | Valentine's Day |
| Entrant Company: | In the Company of Huskies |
| Agency Network: | None |
| Client: | Apache Pizza |
| Creative Director: | Damian Hanley |
| Director: | Nick Kelly |
| Judging URL: | https://www.eaudeapache.com |
| Live site URL: | https://www.eaudeapache.com |
| Account Executive: | Sára Benko |
| Digital Producer: | Ciarán Walsh |
| Developer: | Yuri Davidovsky |
| Designer: | Eamonn Finn |
| UX Designer: | Eamonn Finn |
| Other: | Account Director - Claire Slevin |
| Other: | Business Director - Rohit Verma |
| Other: | Designer - Nicole McMahon |
| Other: | Technical Director - Adrian Peyton |
| Other: | Senior Copywriter - Greg McLoughlin |
| Other: | Senior Art Director - Nick Kelly |
| Other: | Art Director - Greg Colley |
| Other: | Social Media Specialist - Amber Hayes |
| Other: | Social Media Manager - Mark Folens |
| Notes: | Life in lockdown has been hard on romance. Irish couples have been spending a lot of time looking at each other in their jammies. When a new study found that the Lockdown was having a negative effect on peoples love lives. Apache Pizza knew they had to do something to spice up Valentine’s Day… So we created ‘Eau De Apache’ the new fragrance that smells exactly like a freshly baked Apache Pizza. We then gave people the chance to win real bottles of our new fragrance to make them absolutely irresistible to their other halves. This campaign got a lot of people hot and bothered. Over Valentine’s weekend, we got 100’s of thousands of comments, shares, views and likes on social, lots of coverage online, we even inspired a well known TikTok’er to make smutty videos about us. The Social Media Campaign consisted of a Hero Video promoting the new fragrance, numerous other video and static posts, a TikTok partnership, a real new product developed (Pizza Perfume) only accessible by our followers, a competition website and promotion across Instagram, Facebook and TikTok. |
