AMBIENT/NON-TRADITIONAL & PR - IRISH
Other (2021)
2021 AMBIENT/NON-TRADITIONAL & PR - IRISH (Other)
JPG
JPG
MP4
1m:25s
Eau de Apache - Apache Pizza
Valentine's Day
Shortlist
| Title: | Eau de Apache |
|---|---|
| Brand: | Apache Pizza |
| Product: | Valentine's Day |
| Entrant Company: | In the Company of Huskies |
| Agency Network: | None |
| Client: | Apache Pizza |
| Creative Director: | Damian Hanley |
| Art Director: | Nick Kelly |
| Account Executive: | Sára Benkó |
| Account Director: | Claire Slevin |
| Copywriter: | Greg McLoughlin |
| Print Producer: | Ciarán Walsh |
| Other: | Designer - Nicole McMahon |
| Other: | Technical Director - Adrian Peyton |
| Other: | Art Director - Greg Colley |
| Other: | Designer - Eamonn Finn |
| Notes: | ---- NEW PRODUCT DEVELOPMENT FOR ADVERTISING ---- Life in lockdown has been hard on romance. When a new study found that the Lockdown was having a negative effect on Irish couples sex lives. Apache Pizza knew they had to do something to spice up Valentine’s Day… So it got us thinking, What’s more irresistible than the smell of freshly baked pizza? We created ‘Eau De Apache’ the new fragrance that smells exactly like Apache’s best-selling pizza ‘The Buffalo’. We worked with an International perfumer to create a new fragrance that captured the heady notes of freshly baked dough, had creamy mozzarella undertones, a spicy meat scent paired with the acidity of fresh tomato sauce. According to the experts one whiff of this new scent and people wouldn’t be able to keep their hands off you! We released a limited edition of 100 bottles of ‘Eau De Apache’ that customers could win by ordering a pizza online over Valentines weeken |
