AMBIENT/NON-TRADITIONAL & PR - IRISH

Eau de Apache - Apache Pizza
Valentine's Day

Shortlist

Title:	Eau de Apache
Brand:	Apache Pizza
Product:	Valentine's Day
Entrant Company:	In the Company of Huskies
Agency Network:	None
Client:	Apache Pizza
Creative Director:	Damian Hanley
Art Director:	Nick Kelly
Account Executive:	Sára Benkó
Account Director:	Claire Slevin
Copywriter:	Greg McLoughlin
Print Producer:	Ciarán Walsh
Other:	Designer - Nicole McMahon
Other:	Technical Director - Adrian Peyton
Other:	Art Director - Greg Colley
Other:	Designer - Eamonn Finn
Notes:	---- NEW PRODUCT DEVELOPMENT FOR ADVERTISING ---- Life in lockdown has been hard on romance. When a new study found that the Lockdown was having a negative effect on Irish couples sex lives. Apache Pizza knew they had to do something to spice up Valentine’s Day… So it got us thinking, What’s more irresistible than the smell of freshly baked pizza? We created ‘Eau De Apache’ the new fragrance that smells exactly like Apache’s best-selling pizza ‘The Buffalo’. We worked with an International perfumer to create a new fragrance that captured the heady notes of freshly baked dough, had creamy mozzarella undertones, a spicy meat scent paired with the acidity of fresh tomato sauce. According to the experts one whiff of this new scent and people wouldn’t be able to keep their hands off you! We released a limited edition of 100 bottles of ‘Eau De Apache’ that customers could win by ordering a pizza online over Valentines weeken