ADVERTISING - FILM - IRISH (Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food)

Eau de Apache - Valentine's Day - Apache Pizza JPG
Eau de Apache - Valentine's Day - Apache Pizza MP4 32s

Eau de Apache - Apache Pizza
Valentine's Day

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Eau de Apache - Apache Pizza - Valentine's Day

Bronze

Title: Eau de Apache
Brand: Apache Pizza
Product: Valentine's Day
Entrant Company: In the Company of Huskies
Agency Network: None
Client: Apache Pizza
Creative Director: Damian Hanley
Production Company: In the Company of Huskies
Director: Nick Kelly
Account Executive: Sára Benkő
Account Director: Claire Slevin
Art Director: Greg Colley
Agency Producer: Ciarán Walsh
Editor: Nicole McMahon
Copywriter: Greg McLoughlin
Sound Studio: Mutiny Sound
Other: Senior Art Director - Nick Kelly
Other: Designer - Eamonn Finn
Other: Technical Director - Adrian Peyton
Notes: Life in lockdown has been hard on romance. Irish couples have been spending
a lot of time looking at each other in their jammies. When a new study found
that the Lockdown was having a negative effect on peoples love lives.
Apache Pizza knew they had to do something to spice up Valentine’s Day…
So we created ‘Eau De Apache’ the new fragrance that smells exactly
like a freshly baked Apache Pizza. We then gave people the chance to win
real bottles of our new fragrance to make them absolutely irresistible to their
other halves. This campaign got a lot of people hot and bothered. Over
Valentine’s weekend, we got 100’s of thousands of comments, shares, views
and likes on social, lots of coverage online, we even inspired a well known
tik toker to make smutty videos about us.