ADVERTISING - FILM - IRISH
Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food (2021)
ADVERTISING - FILM - IRISH (Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food)
JPG
MP4
32s
Eau de Apache - Apache Pizza
Valentine's Day
Bronze
| Title: | Eau de Apache |
|---|---|
| Brand: | Apache Pizza |
| Product: | Valentine's Day |
| Entrant Company: | In the Company of Huskies |
| Agency Network: | None |
| Client: | Apache Pizza |
| Creative Director: | Damian Hanley |
| Production Company: | In the Company of Huskies |
| Director: | Nick Kelly |
| Account Executive: | Sára Benkő |
| Account Director: | Claire Slevin |
| Art Director: | Greg Colley |
| Agency Producer: | Ciarán Walsh |
| Editor: | Nicole McMahon |
| Copywriter: | Greg McLoughlin |
| Sound Studio: | Mutiny Sound |
| Other: | Senior Art Director - Nick Kelly |
| Other: | Designer - Eamonn Finn |
| Other: | Technical Director - Adrian Peyton |
| Notes: | Life in lockdown has been hard on romance. Irish couples have been spending a lot of time looking at each other in their jammies. When a new study found that the Lockdown was having a negative effect on peoples love lives. Apache Pizza knew they had to do something to spice up Valentine’s Day… So we created ‘Eau De Apache’ the new fragrance that smells exactly like a freshly baked Apache Pizza. We then gave people the chance to win real bottles of our new fragrance to make them absolutely irresistible to their other halves. This campaign got a lot of people hot and bothered. Over Valentine’s weekend, we got 100’s of thousands of comments, shares, views and likes on social, lots of coverage online, we even inspired a well known tik toker to make smutty videos about us. |
