DESIGN - IRISH
Packaging (2021)
2021 DESIGN - IRISH (Packaging)
JPG
The Label Everyone Wants - Smurfit Kappa
Fashion Packaging
Shortlist
| Title: | The Label Everyone Wants |
|---|---|
| Brand: | Smurfit Kappa |
| Product: | Fashion Packaging |
| Entrant Company: | In the Company of Huskies |
| Agency Network: | None |
| Client: | Smurfit Kappa Group |
| Creative Director: | Damian Hanley |
| Designer: | Gavin Feiritéar |
| Art Director: | Laura Rice |
| Account Director: | Claire Slevin |
| Copywriter: | Aoife McCleary |
| Agency Producer: | Brian Daly |
| Other: | Business Director - Rohit Verma |
| Other: | Group Marketing and Communications Director – Ruth Cosgrove |
| Other: | Group Marketing Manager, Customerr – Emer Cobbe |
| Notes: | To grow their e-retail business, paper-packaging company Smurfit Kappa wanted a campaign that would take them from a corporate B2B space, and put them right into the heart of the fashion world. So we made cardboard sexy by transforming SK into a high-end designer brand, complete with their very own label. We wanted to demonstrate that they’re not only leading the trend of planet-friendly packaging, but also to highlight that sustainable packaging is the fashionable choice. |
